90 VARAS

A collection that pays tribute to the rich tradition of transhumance and to the Merino sheep, a living symbol of Spain’s pastoral heritage.

Transhumance, recognized as Intangible Cultural Heritage by UNESCO, connects seasons, landscapes, and history through the cañadas reales, ancient drovers’ roads that still preserve the essence of this sustainable grazing system. The name of this collection, 90 Varas, refers to the traditional unit of measurement once based on the vara, a staff carried by shepherds for support and, in earlier centuries, also used as a measuring tool. The standard width of these routes was set at 90 varas, equivalent to 75 meters.  Stretching more than 125,000 kilometers and covering 1% of Spanish territory, they stand as a living testimony to the balance between nature and human activity.

With this collection, Wooldreamers celebrates not only the quality of local transhumant Merino wool, but also a deep respect for the landscape, the culture, and the rural communities that have given life to this tradition for generations.

90 VARAS is that ancient language returning:
the width that guarantees passage,
the sky that sets the course,
and a way of walking that still sustains life.